Provide Services for a Website with Email, WhatsApp, and SMS Marketing
In today’s digital era, marketing is no longer confined to billboards or newspaper ads. It’s a game of precision, personalization, and platforms. For a website to thrive in traffic, engagement, and conversions, it must harness the power of Email, WhatsApp, and SMS marketing. These three channels, when used effectively, form a trifecta of communication that builds customer relationships and drives sales.
In this blog, we will explore how to provide these services for a website, the tools required, best practices, and strategies that ensure high ROI.
Why Email, WhatsApp, and SMS Marketing?
Before diving into the “how”, let’s understand the “why.”
High Engagement Rates
Email: Has an average open rate of 20-25% depending on industry.
WhatsApp: Boasts an open rate of 98%, thanks to its personal and instant nature.
SMS: Has an impressive 90%+ open rate within the first three minutes.
Cost-Effective
All three are highly affordable compared to other forms of digital advertising, yet deliver impressive conversion rates.
Personalized Communication
These platforms allow for targeted, personalized messaging which significantly increases engagement and conversion.
1. Email Marketing Services for a Website
Email marketing remains one of the most reliable and conversion-rich methods of digital outreach. Here’s how you can offer it as a service:
Step-by-Step Email Marketing Service Plan:
Step 1: Email Strategy Development
Understand the business goals: Are they looking to increase leads, drive traffic, promote a product?
Audience segmentation: Break down the target audience by age, gender, location, purchase history, etc.
Email types: Newsletters, promotions, abandoned cart reminders, onboarding sequences, feedback requests.
Step 2: Email List Building
Use website tools like:
Popups
Lead magnets (eBooks, discounts)
Landing pages
Connect these forms to platforms like Mailchimp, ConvertKit, or ActiveCampaign.
Step 3: Email Design and Content
Professional email templates with brand-aligned visuals
Compelling subject lines
Clear CTA (Call-to-Action)
Mobile-responsive design
Step 4: Automation
Set up automation for:
Welcome series
Purchase follow-ups
Re-engagement emails
Birthday wishes
Use tools like:
Mailchimp
HubSpot
Klaviyo
Step 5: A/B Testing and Optimization
Test subject lines, content, images, send times.
Analyze click-through rate (CTR), open rate, bounce rate.
Step 6: Reporting and Analytics
Monthly reports with metrics like:
Open rate
CTR
Conversion rate
Unsubscribes
2. WhatsApp Marketing Services for a Website
WhatsApp has evolved from a simple messaging app into a full-blown business communication platform. With WhatsApp Business API and WhatsApp Cloud API, you can now automate and scale your marketing.
Step-by-Step WhatsApp Marketing Service Plan:
Step 1: Setting Up WhatsApp Business Account
Register a verified business number
Create a professional business profile:
Logo
Business description
Working hours
Website link
Step 2: Integration with Website
Add “Click to WhatsApp” buttons
Use WhatsApp Chat Widgets
Implement Facebook Ads with WhatsApp CTAs
Step 3: Collecting WhatsApp Subscribers
Use opt-in forms on your website
Offer value in exchange (e.g., discounts, updates)
Comply with privacy regulations (GDPR, TCPA)
Step 4: Automated Messaging & Campaigns
Tools like WATI, Twilio, or Zoko allow:
Welcome messages
Appointment reminders
Order confirmations
Feedback requests
Step 5: Broadcasting Promotional Messages
After 24-hour user interaction window, you can send pre-approved template messages.
Use templates to promote:
New products
Sales alerts
Webinar invitations
Limited-time offers
Step 6: Personalized Engagement
Use customer names, purchase history, and preferences to tailor messages
Set up FAQs and autoresponders for common queries
Step 7: Analytics & Optimization
Measure:
Delivery rates
Read rates
Response times
Improve messaging based on insights
3. SMS Marketing Services for a Website
Though often underrated, SMS marketing delivers quick, effective communication, especially for time-sensitive information.
Step-by-Step SMS Marketing Service Plan:
Step 1: Build and Manage Subscriber Lists
Use sign-up forms on the website
Get proper consent (opt-in compliance)
Segment based on demographics, buying behavior, etc.
Step 2: Select a Reliable SMS Platform
Recommended tools:
Twilio
TextMagic
ClickSend
MSG91 (India-focused)
Step 3: Crafting the Message
160 characters or less
Include:
Personalization
Clear offer or update
Shortened link to website
CTA (e.g., “Click here to buy”, “Reply YES to confirm”)
Step 4: Automation and Scheduling
Set up:
Automated triggers (e.g., cart abandonment, shipping updates)
Recurring campaigns
Scheduled alerts (e.g., event reminders)
Step 5: Compliance and Opt-Outs
Follow legal requirements:
Include opt-out option
Respect do-not-disturb lists
Abide by regulations like GDPR, TCPA, or TRAI (India)
Step 6: A/B Testing & Monitoring
Test message tone, length, time of day
Monitor:
Delivery success rate
Click-through rate
Conversion rate
Integration Strategy: Multichannel Synergy
When Email, WhatsApp, and SMS are integrated into a single marketing funnel, they boost one another’s effectiveness. Here’s how you can make them work together:
Email + WhatsApp
Send detailed product information via email
Follow up via WhatsApp for quick response
WhatsApp + SMS
Use SMS for first contact or alerts
Direct user to WhatsApp for two-way conversation
Email + SMS
Email a special offer
Send a last-minute SMS reminder before expiry
All Three Combined
Email: Launch campaign → educate and inform
WhatsApp: Personal interaction → build trust
SMS: Timely reminder → drive conversion
Tools You Can Use for Cross-Platform Marketing
Mailchimp (Email automation)
Twilio (SMS and WhatsApp API)
Zoko (WhatsApp Business tools)
ActiveCampaign (Email + SMS)
Zapier (Automation between apps)
Benefits of Providing These Services for a Website
Direct Audience Reach
Get into the customer’s personal inbox and message apps.
Real-Time Engagement
Especially useful for flash sales, event alerts, and urgent updates.
Two-Way Conversations
With WhatsApp and SMS, you can interact with users instantly.
High ROI
Minimal costs but excellent return compared to other marketing methods.
Trackable & Measurable
From open rates to click-throughs, every interaction can be analyzed and improved.
Case Study Example (Optional Add-on)
A local fashion retailer implemented all three strategies:
Email: Sent weekly lookbooks and product launches
WhatsApp: Sent daily updates of new arrivals and personalized suggestions
SMS: Alerted customers to flash sales and last-minute discounts
Result: 40% increase in returning customer rate and 3x revenue within 6 months.
Final Tips for Successful Campaigns
Always personalize your messages.
Keep messages short, clear, and action-oriented.
Avoid spammy language and over-promotion.
Use automation but never forget the human touch.
Test, analyze, and optimize continuously.
Conclusion
Providing marketing services through Email, WhatsApp, and SMS for a website isn’t just about sending messages — it’s about creating smart, timely, and value-driven communication. These channels give businesses the ability to engage customers directly, build loyalty, and increase conversions like never before.
By offering these services, you’re not just marketing — you’re helping businesses grow in a connected, mobile-first world.
If you’re looking to elevate your website marketing, integrating Email, WhatsApp, and SMS into your strategy could be the game-changer you’re waiting for.